Why people prefer branded products over unbranded products? ~ Customer Relationship Management

Why people prefer branded products over unbranded products?                               Abstract: Our objective in this research i... Read more »

Strategic planning for New Products – Opportunity identification and selection

New Product Development: Learning objectives:  Strategic planning for New Products – Opportunity identification and selection Prod... Read more »

What is meant by Motivation? ~ Motivation is micro perspective of organizational behaviour

What is meant by Motivation?      Motivation is micro perspective of organizational behaviour A comprehensive understanding of moti... Read more »

Money as Organizational Rewards ~ Overview

The theoretical background on money as a reward: Money has been viewed as a reward organizations give to their employees.  Money provi... Read more »

Corporate Governance as a field of Study ~ A Brief History of Corporate Governance

While it can be said with reasonable authority that corporate governance as a practice has existed for as long as companies have it, i... Read more »